The 23rd 2026 Grandeur World Cultural & Tourism Industry Expo Co-located Shows: The 22nd Asia Amusement & Attractions Expo
 

The 7^th Asia Tourist Attraction Equipment Expo

The 2^nd Guangzhou International Sport Activity Vehicle Exhibition

The 20^th World Billiards Exhibition（GBE2026)

2026 Digital Display & Metaverse Ecological Expo alongside VR/AR/XR/MR Industry & Smart Eyewear Show

2026 Asia Film and Television Production Technology and Equipment Expo

Global IP (Copyright) Industry Cooperation Fair

 
From May 10 to 12, 2026, the 23rd Grandeur World Culture & Tourism Industry Expo 2026, co-hosted by the China Culture and Entertainment Industry Association, the China Tourism Attractions Association, and Guangdong Grandeur International Exhibition Group Co., Ltd., and strongly supported by more than 300 global cultural tourism and leisure entertainment institutions, was grandly held in Halls A, B and C of the China Import and Export Fair Complex in Guangzhou.
 
With the core themes of cultural-tourism integration, digital innovation, global connectivity and IP empowerment, this expo covered an exhibition area of 300,000 square meters, with more than 4,000 brand exhibitors participating. During the 3-day exhibition period, it attracted a total of 238,000 professional visitors for negotiations and in-depth participation of merchants from more than 70 countries and regions, among which international buyers accounted for 11.93%, an increase of 3.73 percentage points compared with last year (8.2%). It fully covered six major sectors including amusement cultural tourism, scenic spot cultural tourism, digital cultural tourism, leisure cultural tourism, film and television cultural tourism, IP economy, and more than 60 cultural tourism sub-sectors. More than 10 special forums were held for ideological exchanges, and more than 1,000 new technologies, new products and new solutions were unveiled collectively, striving to build a top-tier Asian and world-renowned business exchange platform for the cultural tourism industry.
 

 
During the exhibition, the 22nd Asia Amusement & Attractions Expo (AAA), the 7th Asia Tourist Attraction Equipment Expo (TAEE) and the The 2^nd Guangzhou International Sport Activity Vehicle Exhibition, which belong to the amusement cultural tourism and scenic spot cultural tourism sectors, were exhibited in Halls 1.1-5.1 on the first floor, Halls 1.2-5.2 on the second floor of Area A, and Halls 10.1-13.1 on the first floor of Area B. The exhibition scale reached 150,000 square meters, with more than 1,500 enterprises participating, attracting 148,000 visitors and buyers to visit and purchase. Among them, there were more than 6,200 international buyers, which effectively promoted the business circulation and industrial cooperation of the global cultural tourism equipment industry, and helped enterprises connect with overseas markets and expand new development opportunities.

The following report will summarize the three special exhibitions of AAA, TAEE and SAV in the amusement cultural tourism and scenic spot cultural tourism sectors from the aspects of exhibition overview, concurrent events, data analysis, publicity and promotion, for the reference of the industry.
 
1. Exhibition Overview

1.Exhibition Schedule

Exhibition Venue: China Import and Export Fair Complex (Area A/B/C), Guangzhou (No. 382 Yuejiang Middle Road, Guangzhou)
Exhibition Time: May 10 (Sunday) 09:30-17:00 May 11 (Monday) 09:00-17:00 May 12 (Tuesday) 09:00-16:00
 
2 Thematic Exhibition Overview

1.Concurrent Thematic Exhibitions and Pavilion Distribution


2.Overview of Each Thematic Exhibition Sector

(1) Amusement Cultural Tourism + Scenic Spot Cultural Tourism (Halls 1.1-5.1 on the first floor, Halls 1.2-5.2 on the second floor of Area A, Halls 10.1-13.1 on the first floor of Area B)

The 22nd Asia Amusement & Attractions Expo, the 7th Asia Tourist Attraction Equipment Expo, The 2^nd Guangzhou International Sport Activity Vehicle Exhibition

The amusement cultural tourism and scenic spot cultural tourism sectors of this exhibition fully covered popular categories such as indoor amusement, theme parks, scenic spot equipment, leisure sports vehicles, digital sports, cultural tourism lighting, homestay and sojourn, cultural and creative secondary consumption, ran through the entire industrial chain of equipment manufacturing, engineering construction, planning and design, operation and management, focused on industry development directions such as digital cultural tourism, immersive experience, scenic spot upgrading and cultural tourism going global, and built a professional business docking platform for amusement parks, scenic spots and cultural tourism investment enterprises.

(2) Digital Cultural Tourism (Hall 8.1, Area A)

2026 Digital Display & Metaverse Ecological Expo alongside VR/AR/XR/MR Industry & Smart Eyewear Show

With the theme of "Intelligent Connection to the World, Virtual and Real Symbiosis", the digital cultural tourism sector concentratedly displayed the full industrial chain innovation achievements from VR/AR/MR terminals, AI smart glasses to immersive content, and held a number of high-level forums and new product launch events. It successfully built a top-tier global XR industry platform integrating technology display, business docking and ecological cooperation, and effectively promoted the large-scale commercialization and industrial upgrading of spatial computing technology.

(3) Leisure Cultural Tourism (Halls 10.2-13.2 on the second floor, Halls 9.3-11.3 on the third floor of Area B)

The 20th World Billiards Exhibition（GBE2026)

As a vane event of the global billiards industry, this exhibition, with the theme of "20 Years of Walking Together, Building the Future Together", gathered more than 800 global leading brands including Xingpai, Qiao's and Yalin, fully covered the entire industrial chain of billiard tables, cues, table cloths and intelligent billiard hall management systems. It successfully held the World Billiards Club Development Summit, the launch ceremony of the China Billiard Club Professional League (CBL) and a number of world champion exhibition matches, built a top-tier platform integrating business docking, technical exchanges and industry prospects, and effectively promoted the intelligent upgrading and ecological co-construction of the global billiards industry.

(4) Film and Television Cultural Tourism (Hall 15.1, Area C)

2026 Asia Film and Television Production Technology and Equipment Expo

With the core of "Technology Empowers Content Creation", the exhibition concentratedly displayed cutting-edge equipment for the entire industrial chain from 8K ultra-high-definition shooting, virtual production (XR), AIGC tools to professional lighting and sound. Through the diversified forms of "exhibition display + high-level forum + immersive experience", it comprehensively presented the latest achievements in the field of digital content production, injecting strong scientific and technological momentum into the high-quality development of the Asian film and television industry.

(5) IP Economy (Hall 15.1, Area C)

2026 Asia Film and Television Production Technology and Equipment Expo

As a highly anticipated "Canton Fair in the copyright industry", this fair gathered more than 1,200 high-quality IPs at home and abroad, covering multiple fields such as film and television animation, intangible cultural heritage and national style, AI empowerment and digital content. With the core of "IP Empowers All Industries", it accurately built a full-link platform for copyright transactions and scenario implementation through four thematic exhibition areas: "Ancient Rhyme and National Style", "AI Empowerment", "Commercial Copyright" and "International Copyright".
 

2. Concurrent Events Details

1.Agenda of Concurrent Events

2 Details of Each Concurrent Event

1.Opening Ceremony of the 23rd Grandeur World Culture & Tourism Industry Expo 2026

The opening ceremony of the expo was held on the morning of the 10th on the central platform of Areas A and B of the Canton Fair Complex. The opening ceremony had a warm atmosphere and wonderful technological performances. Zeng Xiaofeng, member of the Party Leadership Group and Deputy Director of the Department of Culture and Tourism of Guangdong Province, congratulated the holding of the exhibition and affirmed its positive role in cultural-tourism integration, international cooperation and industrial innovation. Leaders of the co-hosting units including Dai Liumei, President of the China Culture and Entertainment Industry Association, Huo Jianjun, Chairman of the China Tourism Attractions Association, Chen Song, President of the Guangdong Copyright Protection Federation, and Wang Zhaoyun, Chairman of Grandeur Group, delivered speeches successively. International guests from Thailand, Russia, the Themed Entertainment Association, the Malaysian XR Industry Alliance, the Korea IP Association and other countries attended and spoke, recognized the industry influence of the exhibition, and expressed their willingness to deepen transnational cultural tourism cooperation.



2.2026 GLOBAL BUYERS' NIGHT

On the evening of the 10th, the GLOBAL BUYERS' NIGHT was grandly held in the Canton Fair Hall. This event had a scale of about 800 people, gathering more than 400 international purchasers and representatives of domestic large-scale amusement parks, cultural tourism groups, business associations and exhibitors. The dinner created an all-weather communication mode of "precise docking inside the exhibition + relaxed networking outside the exhibition", aiming to deepen international links and promote direct contact between Chinese and foreign cultural tourism enterprises. Through high-standard courtesy, it built a high-end circle social platform, facilitated a number of strategic cooperations and industry consensus in a relaxed and pleasant atmosphere, successfully pushed the World Culture & Tourism Industry Expo to a climax, and became a key link promoting the integration and win-win development of global cultural tourism industry resources.

3.2026 World Culture & Tourism Industry Expo Main Forum and World Amusement and Attractions Development Summit (WAS) Guangzhou Station

From May 10 to 11, the 2026 World Culture & Tourism Industry Expo Main Forum and World Amusement and Attractions Development Summit (WAS) Guangzhou Station was successfully held. With the core theme of "Global Vision, Local Practice, Innovation-driven", this forum gathered leaders of domestic and foreign cultural tourism industries, academicians and experts, executives of internationally renowned enterprises, industry practitioners and media representatives. It carried out in-depth exchanges and discussions on core issues such as pain points in the development of amusement parks and scenic spots, cutting-edge trends, technological innovation, IP creation and regional industrial cooperation, built a professional dialogue platform integrating international experience and the Chinese market, provided practical ideas and forward-looking solutions for industry development, and helped the high-quality and sustainable development of the cultural tourism industry.

4.2026 Asia B&B Camping & Lodging Industry Supply Chain Conference

On the morning of the 10th, the "2026 Asia B&B Camping & Lodging Industry Supply Chain Conference and the Award Ceremony of the First Guangdong Homestay Butler Vocational Skills Competition", hosted by the Guangdong Homestay Industry Association and co-organized by Guangdong Grandeur International Exhibition Group and Zhongsu Holding Group, was successfully held at the Canton Fair Complex. With the purpose of building a supply and demand docking platform, promoting industrial collaborative innovation and setting up industry talent benchmarks, the conference gathered representatives of Asian B&B brands, camping bases, supply chain enterprises, industry experts and colleges and universities to discuss new paths for the high-quality development of the B&B, camping and lodging industry.
 

5.The 9th Council Meeting of the 3rd Guangdong Tourism Attractions Association and "Small but Beautiful" Scenario Revitalization and Pet-Friendly Cultural Tourism Development Exchange and Resource Docking Activity

 On the afternoon of the 11th, the "Revitalize Small but Beautiful, Boost Pet-Friendly Cultural Tourism - The 9th Council Meeting of the 3rd Guangdong Tourism Attractions Association and 'Small but Beautiful' Scenario Revitalization and Pet-Friendly Cultural Tourism Development Exchange and Resource Docking Activity", hosted by the Guangdong Tourism Attractions Association, undertaken by Guangdong Grandeur International Exhibition Group Co., Ltd. and co-organized by Frontier Cultural Tourism Think Tank, was successfully held at the Canton Fair Complex. The meeting conducted in-depth discussions on core issues such as "small but beautiful" scenario revitalization, the creation of "Guangdong Gift" brand stations and the construction of pet-friendly spaces, providing new ideas and directions for the development of scenic spots. More than 200 industry representatives participated in this event.

6 Driving Fun · Operation · New Benchmark | 2026 Leisure Vehicle Exhibition New Product Launch Conference

Break through involution with innovation, establish a new trend with driving fun. From the 10th to the 11th, the 2026 Leisure Vehicle Exhibition New Product Launch Conference with the theme of "Driving Fun · Operation · New Benchmark" was staged enthusiastically in Area B of the Canton Fair Complex. Pioneer enterprises including Ant Man, Suyu, Tonglemei, Pony Dudu, Little Rider, Suyang, Anchi and X concentratedly released their annual heavyweight new products, showing the industry's innovation vitality. The event broke the limitation of traditional static exhibition viewing of auto shows. Purchasers could directly evaluate the core performance of vehicles such as power, handling and battery life, and experience the product landing operation strength immersively, effectively breaking the industry information gap, and realizing two-way empowerment and win-win value of product display and commercial operation.
 

7.Tourism Scenic Spot Demand Docking Meeting

On the afternoon of the 11th, the Tourism Scenic Spot Demand Docking Meeting, co-hosted by the China Tourism Attractions Association and Guangdong Grandeur International Exhibition Group, was successfully held in Conference Room 3 of Area A of the Canton Fair Complex. This event attracted more than ten well-known scenic spots including Fantawild, Phoenix Ancient City, Huanghuagou Scenic Spot, China Wine Village Scenic Spot, Xiqiao Mountain Scenic Spot, Shengdonglv Chunmuyuan Scenic Spot, Baiyun Mountain Scenic Spot, Wanlv Lake Scenic Spot, Heyuan Bavaria Manor and Chunmuyuan Scenic Spot to participate. The procurement needs covered the entire category of amusement and recreation facilities, low-altitude entertainment projects, night tour lighting performances, sightseeing transportation facilities, sojourn supporting facilities, environmental protection facilities, scenic spot trusteeship operation, study tours and cultural and creative secondary consumption products. The on-site docking was enthusiastic, and the supply and demand sides reached a number of cooperation intentions, effectively promoting the precise matching and in-depth cooperation between scenic spots and suppliers.

 
3. Exhibition Data Analysis

The 23rd Grandeur World Culture & Tourism Industry Expo 2026 has come to a successful conclusion. Led by the amusement cultural tourism and scenic spot cultural tourism sectors, this expo linked multiple vertical thematic exhibitions and comprehensively presented the latest technologies, products and development trends of the global cultural tourism industry. At present, the exhibition has successfully transformed from a single amusement equipment exhibition into a global super hub for the cultural tourism industry covering the entire link of "equipment manufacturing - content technology - operation management", achieving a qualitative leap in global layout and industrial chain depth. The following will deeply review the core data performance of this exhibition from three dimensions: annual change trend of the exhibition, exhibitor profile and visitor analysis in the amusement cultural tourism and scenic spot cultural tourism sectors.

1.Annual Trend of the Exhibition

Looking at the development track from 2020 to 2026, the core data of the expo outlines a clear and strong curve of industry recovery and growth. In the early stage, affected by objective environments such as the epidemic, the exhibition scale and the number of visitors faced short-term downward pressure and adjustment; but with the full recovery of the cultural tourism industry, various indicators of the exhibition quickly stabilized and entered a period of explosive growth. From the exhibition area, the number of exhibitors to the scale of visitors, all showed an upward trend, fully demonstrating the strong resilience, huge market potential of the cultural tourism industry and the continuously enhanced business efficiency of the exhibition platform.
 

2.Exhibitor Profile Analysis

1.Analysis of the Proportion of Domestic and International Exhibitors

 

Domestic exhibitors accounted for 96.87% of this exhibition, with obvious industrial agglomeration characteristics; international exhibitors accounted for 3.13% as a whole, mainly trading enterprises, overseas purchasers, brand agents and overseas amusement institutions, with sufficient space for foreign trade expansion.

Among domestic exhibitors, South China is the main region, followed by East China. The two regions together account for more than 82% of the total domestic exhibitors, fully reflecting the high agglomeration characteristics of the amusement industry belt.

In South China (58.08%), enterprises from Guangzhou, Shenzhen, Zhongshan, Foshan and Dongguan are the most numerous. The industry covers animation and game machines, complete amusement equipment, video game accessories, token lottery tickets, intelligent technology, etc., with a complete industrial chain and strong cluster effect, and is the core production area of domestic amusement equipment manufacturing.

In East China (24.08%), enterprises are mainly from Zhejiang, Shandong and Jiangsu, with products covering children's toys, rope nets, inflatable models, new materials and amusement supporting parts, and are important supply chain supporting production areas for the exhibition.
In North China (7.58%), enterprises are mainly from Beijing, Hebei and Tianjin, most of which are cultural tourism operation companies, brand planning agencies, venue investment operators and outdoor amusement equipment enterprises, leaning towards channels and operation services.

In Central China (5.24%), enterprises are mainly from Henan, Hunan and Hubei, including amusement equipment manufacturing, cultural tourism industry associations, cultural and creative supplies and landscape decoration enterprises, with obvious advantages in central cultural tourism engineering resources.

In Southwest China (2.56%), enterprises are mainly from Sichuan and Chongqing, with distinctive characteristics of Zigong dinosaur landscapes, cultural tourism scene landscaping and cultural and creative supply chain enterprises.

In Northeast China (2.01%): enterprises are mainly from Liaoning and Jilin, focusing on northern children's products, leisure amusement equipment and ice and snow amusement supporting products.

In Northwest China (0.45%): mainly cultural tourism resource enterprises and small outdoor amusement supporting enterprises from Shaanxi and Gansu.

Hong Kong, Macao and Taiwan regions (41.4%) are the largest source of international exhibitors. Enterprises from Taiwan, China and Hong Kong, China are concentrated, mainly engaged in game cores, lottery tokens, electronic control systems and cross-border trade agents, fitting the video game amusement industry chain.

Southeast Asian countries (27.6%) include Vietnam, Malaysia, Singapore, etc., mainly amusement park investment enterprises, overseas venue operators and cross-border purchasers, mainly exhibiting small and medium-sized children's amusement equipment and complete store amusement park supporting products.

European and American countries (20.7%) have exhibitors from the United States, Italy, Russia and other countries. Enterprises tend to high-end cultural tourism large-scale equipment, VR intelligent amusement and outdoor adventure amusement systems, with strong technical attributes.
Japan, South Korea and Oceania (10.3%) have enterprises from Japan, New Zealand and other countries, focusing on animation IP derivatives, laser amusement equipment and precision amusement accessories.
 
2.Analysis of the Proportion of Exhibit Categories

The exhibits of this exhibition cover six mainstream tracks: video game amusement, children's playground, large-scale amusement equipment, scenic spot cultural tourism equipment, VR/AR technology, supporting consumables and others. The industry structure presents a market pattern dominated by children's amusement and video game amusement, supplemented by large-scale equipment and scenic spot equipment, and supplemented by scientific and technological cultural creativity, which fits the current consumption trend of the amusement cultural tourism industry. Indoor amusement enterprises account for the main body of the exhibition, and outdoor cultural tourism and intelligent technology enterprises form differentiated supplements.

 
The video game amusement category (33.00%) is centered on enterprises in the Pearl River Delta of Guangdong, including adult video games, lottery gift machines, simulated racing cars, e-sports equipment, game cores and control systems, which are suitable for indoor shopping malls, video game cities and entertainment complexes. It is a traditional advantageous category of the exhibition, with a mature supply chain and the largest circulation transaction volume.

The children's playground category (28.00%) covers indoor naughty castles, rope net parks, soft amusement, parent-child growth parks and non-standard children's facilities. Most of the production enterprises are distributed in Zhejiang, Shandong and Guangdong, focusing on lightweight, customized and safe amusement products, suitable for shopping malls, communities and parent-child venues.

The large-scale amusement equipment category (14.00%) is dominated by large and medium-sized mechanical amusement facilities, including roller coasters, rotating types, sliding types and sightseeing amusement equipment. The production enterprises have high qualification requirements, mainly serving theme parks and cultural tourism resorts, and the proportion of northern and heavy industry manufacturing enterprises has increased.

The scenic spot cultural tourism equipment category (12.00%) covers cultural tourism landscape landscaping, internet-famous check-in devices, water park equipment, leisure sports vehicles, camping outdoor equipment, urban cultural tourism lighting facilities, etc. Sichuan, Henan and Hubei cultural tourism engineering enterprises are concentrated, suitable for scenic spot upgrading, rural cultural tourism and commercial block transformation projects.

The VR/AR intelligent technology category (6.00%) includes virtual reality experience equipment, immersive light and shadow venues, interactive somatosensory amusement, digital cultural and creative technology, etc. Most of them are technology-based enterprises with high technical added value, suitable for immersive experience halls and cultural tourism science and technology venues.

The supporting consumables and other categories (7.00%) include amusement hardware accessories, plastic materials, leather fabrics, lighting, video game tokens, maintenance and repair consumables, amusement venue soft decoration, etc., providing supporting support for the entire industrial chain, with most supply chain enterprises from Jiangsu and Zhejiang.
 
3.Analysis of the Proportion of Industrial Chain Distribution

Manufacturing enterprises are absolutely dominant in this exhibition, mainly source factories, with obvious advantages of direct connection between purchasers and factories, high cost performance and source customization; service and operation enterprises are supplemented, forming a complete industrial exhibition ecology of "production - supporting - operation", which can meet the one-stop needs of merchants from equipment procurement, scheme design, on-site construction to later operation. The industrial chain structure has distinct levels, and the comprehensive service capability of the exhibition is extremely strong.

 
Upstream equipment raw material and manufacturing enterprises (72.00%), including amusement equipment complete machine production, hardware and steel raw materials, plastic parts, electronic circuit boards, core control systems and other production and processing enterprises, are concentrated in Guangdong, Zhejiang and Shandong. Their main business models are physical production, batch supply and OEM customization, and they are the core force of the industry supply side.

Midstream technology supporting and service providers (16.00%) are mainly technology empowerment and supporting services, covering venue planning and design, engineering installation and construction, software and hardware system development, IP authorization, packaging customization, logistics after-sales, testing and certification services. Most of them are cultural tourism design companies, scientific and technological research and development enterprises and third-party service institutions, providing technical landing support for amusement projects.

Downstream investment operation and management enterprises (12.00%): including amusement park investment companies, commercial venue operators, cultural tourism scenic spot management groups, chain amusement park brands and cross-border trade procurement enterprises. Enterprises in this link focus on channel investment promotion, project cooperation, venue joint operation and asset operation, and are an important part of the industry demand side and procurement side.
 
 
4.Analysis of Exhibitors' Re-participation Intention Survey

 
According to the return visit data, 90% of the participating enterprises are optimistic about the platform value of the exhibition and the industry development prospects, and clearly expressed their intention to continue participating in the exhibition next year, with strong re-participation willingness. The high re-participation rate confirms that the exhibition has firmly established its industry benchmark status and become the core hub for amusement and cultural tourism production enterprises, supporting service providers, cultural tourism investment and operators to carry out business docking, technical exchanges and resource interconnection.

In the follow-up, the organizing committee will combine the feedback from the exhibitors of this exhibition, continuously optimize key sections such as the invitation of professional buyers at home and abroad, scientific planning of exhibition areas and on-site supporting services, continuously improve the professional, international and high-quality level of the exhibition, empower participating enterprises to deeply cultivate the domestic market and expand overseas trade, and boost the high-quality, sustainable and standardized development of China's amusement cultural tourism industry.

 

3.3 Visitor Data Analysis

The special exhibitions in the amusement cultural tourism and scenic spot cultural tourism sectors of this exhibition gathered 148,000 visitors and buyers from more than 70 countries and regions around the world, among which there were more than 6,200 international buyers. This time, data analysis will be carried out according to the dimensions of domestic/international regional distribution, ranking of source countries/regions, purpose of visit, intended procurement categories and decision-making power of positions, to accurately study and judge the core needs of purchasers, and provide data support for the subsequent exhibition investment promotion, category optimization and buyer invitation.
 
1.Domestic Visitor Analysis

According to the division of seven geographical regions, South China is the core source of domestic visitors for this exhibition, followed by East China. The two regions together account for more than 72% of the total domestic visitors, fully reflecting the home advantage of the exhibition and the industrial belt agglomeration effect; North China and Central China are important auxiliary source areas; the number of visitors from Southwest, Northeast and Northwest China is relatively small, mainly practitioners of cultural tourism operation, scenic spot investment and engineering supporting; the overall source provinces are highly concentrated, and the number of visitors from the top ten provinces together accounts for more than 95% of the total domestic visitors.
 
 
*Remarks:

Video game amusement equipment includes: claw machines, gift machines, arcade machines, lottery machines, fighting machines, video game accessories, etc.; Indoor children's amusement facilities include: naughty castles, soft playgrounds, rope net facilities, small children's riding equipment, etc.; Outdoor large-scale amusement equipment includes: amusement roller coasters, rotating facilities, large-scale park rides, water park equipment, etc.; VR/AR intelligent technology products include: immersive VR equipment, interactive somatosensory equipment, digital amusement scenes, etc.; Cultural and creative trendy toys and consumables include: plush toys, gashapons, trendy toys, amusement hardware and plastic consumables, etc.; Inflatable and leisure amusement equipment includes: inflatable castles, outdoor leisure equipment, trampolines, sports amusement facilities, etc.; Other supporting equipment includes: vending machines, venue landscapes, amusement repair accessories, cultural tourism decoration, etc.

Through the analysis of the purpose of visit, intended procurement categories and decision-making power of positions of domestic visitors, the following characteristics are drawn: The source of customers is highly matched with the industrial belt, with significant home advantage: the source of domestic visitors is highly consistent with the distribution of exhibitors' industrial belts. South China and East China together account for more than 72%, fully reflecting the home advantage of the exhibition and the industrial belt agglomeration effect, and the core source of customers and core exhibitors form a precise supply and demand match. Strong business attribute, with procurement and project cooperation as the core demand: more than 55% of domestic visitors take equipment procurement and project docking as the core purpose of visit, and the core decision-making groups (enterprise principals, procurement principals, project principals) account for more than 68%, with extremely strong procurement and project cooperation decision-making power, confirming the industry value of this exhibition centered on business transactions.
Product demand is highly consistent with the exhibited categories, with full industrial adaptability: the core procurement categories of domestic visitors match the category structure of exhibitors. Video game amusement and children's amusement facilities together account for more than 56%, which are the core transaction sectors of the exhibition; outdoor large-scale equipment and scenic spot cultural tourism equipment are the core demands of medium and high-end engineering projects, and VR intelligent technology and cultural and creative trendy toys are emerging potential demands, with a highly matched supply and demand structure.

In the follow-up, the organizing committee will continue to deeply cultivate the core customer sources in South China and East China, focus on developing cultural tourism project resources in North China, Central China and Southwest China, and supplement buyers of scenic spot operation and amusement park investment; provide customized business docking services for core decision-making groups, improve transaction conversion rate, and match industry upgrading needs.
 
2.International Visitor Analysis


International visitors come from more than 70 countries and regions: Malaysia, Indonesia, Philippines, Vietnam, Singapore, Thailand, Cambodia, Myanmar, Laos, Brunei, Timor-Leste, India, Pakistan, Bangladesh, United Arab Emirates, Saudi Arabia, Qatar, Kuwait, South Korea, Japan, Nepal, Turkey, Azerbaijan, Bahrain, Armenia in Asia; Russia, Italy, Portugal, Greece, Spain, France, Germany, United Kingdom, Poland, Ukraine, Ireland, Netherlands, Belgium, Austria, Switzerland in Europe; North America: United States, Mexico, Panama, Bahamas, Canada; South America: Argentina, Brazil, Peru, Chile, Bolivia, Paraguay; Nigeria, Egypt, South Africa, Algeria, Morocco, Kenya, Democratic Republic of the Congo, Ethiopia, Angola, Ghana in Africa; Australia, New Zealand, Kiribati, Nauru, Niue, Tuvalu, Vanuatu, Fiji in Oceania; as well as Hong Kong, China, Taiwan, China, Macau, China, etc.

 
*Remarks:

 Video game amusement equipment includes: claw machines, gift machines, arcade machines, lottery machines, fighting machines, video game accessories, etc.; Indoor children's amusement facilities include: naughty castles, soft playgrounds, rope net facilities, small children's riding equipment, etc.; Outdoor large-scale amusement equipment includes: amusement roller coasters, rotating facilities, large-scale park rides, water park equipment, etc.; VR/AR intelligent technology products include: immersive VR equipment, interactive somatosensory equipment, digital amusement scenes, etc.; Cultural and creative trendy toys and consumables include: plush toys, gashapons, trendy toys, amusement hardware and plastic consumables, etc.; Inflatable and leisure amusement equipment includes: inflatable castles, outdoor leisure equipment, trampolines, sports amusement facilities, etc.; Other supporting equipment includes: vending machines, venue landscapes, amusement repair accessories, cultural tourism decoration, etc.

The exhibition invited relevant international institutions and association groups including the Tourism Authority of Thailand, the European Travel Commission, the Croatian National Tourist Board, the Norwegian National Tourist Board, the Swedish Tourist Board, the Thai-Chinese Tourism Alliance Association, the Themed Entertainment Association (TEA), the Russian Association of Amusement Parks and Attractions, the Australian Amusement, Leisure and Recreation Association, the Indonesian Family Entertainment Association, the Malaysian Association of Theme Parks and Family Entertainment, the Indian Association of Amusement Parks and Industries to participate; many well-known procurement groups joined, including PT MNC Tourism Indonesia Tbk, a top cultural tourism benchmark enterprise in Indonesia, TEXEL AMUSEMENT CENTRE EQUIPMENT TRADING LLC, a professional one-stop solution provider in Dubai, Hai Water Sports, a leading water entertainment comprehensive service provider in Vietnam, Carrousel, a leading FEC operator in Guatemala, Sould Park, a well-known comprehensive entertainment operator in Spain, Game Station, a leading chain entertainment giant in Brazil, Sacoa, a global leading cashless management system provider for the amusement industry, SuperPark, an internationally renowned indoor sports park brand, Kiztopia, a Singapore indoor parent-child park and sports entertainment group, and DreamUs Group, a well-known indoor entertainment operator.

Through the analysis of the source regions, intended procurement categories and markets of international visitors, the following characteristics are drawn: High concentration of overseas customer sources, with Southeast Asia as the core trade market: Southeast Asian international visitors account for nearly 40%, and Malaysia, Indonesia and the Philippines are the main procurement countries. This region has a dense population and a large demand for indoor amusement venues, which is suitable for domestic mid-to-low-end video games and children's amusement equipment, and is the core foreign trade transaction market of the exhibition. Clear market stratification, with obvious differentiated procurement needs:

Southeast Asia and Africa focus on affordable and just-needed amusement equipment; Russia and Central Asia prefer outdoor venue amusement and VR technology equipment; Europe, America and the Middle East focus on high-end large-scale equipment and intelligent cultural and creative products. Differentiated investment promotion and export plans can be formulated for different regions. Product preferences fit the main categories of the exhibition: overseas procurement intentions are highly matched with the categories of exhibitors, with the highest demand for video game amusement and children's facilities, confirming the extremely strong industrial adaptability of this exhibition; the overseas attention to VR intelligent equipment continues to rise, with great potential for going global.

In the future, the organizing committee will continue to deeply cultivate the mature Southeast Asian market and increase the invitation of purchasers from emerging markets such as Malaysia, Indonesia and the Philippines; focus on developing potential markets in Russia and the Middle East, and supplement resources of high-end large-scale amusement and VR technology enterprises; for African and South Asian markets, add a special area for cost-effective simple amusement equipment; optimize multilingual docking services to improve the transaction conversion rate of overseas visitors.
 

4. Promotion Effectiveness

In order to comprehensively and accurately reach the core customer groups of the global cultural tourism industry, this exhibition built a three-dimensional integrated marketing matrix of "online drainage + offline coverage + precise invitation", achieving a double explosion of brand voice and professional passenger flow.
 
1.Online Digital Matrix: Full Coverage and Precise Drainage

The organizing committee built a digital content ecosystem covering the entire user decision-making path, driving traffic and conversion with high-quality content.
 
1.In-depth Operation of Self-owned Platforms

Official Website Upgraded as Information Hub: The optimized official website saw a 13% year-on-year increase in average daily visits. Special sections such as the "Information Center" and "Past Reviews" effectively improved the decision-making confidence of potential customers through structured content and successful cases, with an average page stay time of more than 3 minutes.
Social Media Matrix Linkage to Create Momentum: On platforms such as WeChat Official Account, Video Account, Douyin, Xiaohongshu, Kuaishou, Weibo, Toutiao and Weishi, a series of topics including #AsiaAmusement&AttractionsExpo, #AsiaTouristAttractionEquipmentExpo, #GuangzhouInternationalSportActivityVehicleExhibition and #GrandeurCulturalTourismExpo were launched, with a total of more than 12.87 million views, breaking through to reach young operators and cultural tourism project investors, and the interaction volume in various regions rose sharply.
 

2.Precise Reach of Cooperative Media and Paid Advertising

Authoritative Media Endorsement: Cooperated with more than 300 domestic and foreign industry authoritative media and portal websites, and released more than 500 reports and press releases before, during and after the exhibition, achieving continuous public opinion preheating and brand exposure.

Precise Advertising Delivery: Through search engines such as Baidu and Google, and social media information flow advertisements such as Tencent and Douyin, precise targeted delivery was carried out for people with core keywords such as "amusement equipment", "scenic spot upgrading plan" and "leisure vehicles", with a total exposure of more than 15 million times, further enhancing the popularity and influence of the exhibition.

2.Offline Physical Network:Scenario Penetration and Strengthened Cognition

Offline activities and advertisements formed a strong brand physical encirclement network, strengthening the exhibition cognition in the daily movement lines of target groups.

1.Full Coverage of Industrial Agglomeration Cities and Industry Touch Points.

Offline activities and advertisements formed a strong brand physical encirclement network, strengthening the exhibition cognition in the daily movement lines of target groups.

2.In-depth Penetration of Industry Activities

As the highlight of the annual publicity, we took the initiative to set up booths or hold special promotion meetings in more than 15 related industry exhibitions and conferences around the world, including amusement, scenic spots and commercial real estate. This move not only directly converted a number of high-quality exhibitors and visitors, but also consolidated the core hub position of the expo in the industrial chain.
 

3.Precise Communication and Invitation: Improve Conversion and Consolidate Relationships

For high-value customers, the organizing committee launched the "Chief Customer Officer" program to ensure the efficient transmission of key information and personalized services.
 
1.Layered Precise Invitation

The sales team carried out 100% coverage invitation to previous high-quality exhibitors and VIP buyers through telephone, email and on-site visits, with a core exhibitor renewal rate of 75%.
 
2.Customized Services for High-end Circles:

Provide full-process consulting services from booth design suggestions to business matching for key customers, which greatly improved the exhibition experience and sense of gain of head customers, and laid a solid foundation for the high-quality development of the exhibition.
 
4 Summary of News Reports (Partial Display)

Media Name	Title	Link
CNR	The 23rd Grandeur World Culture & Tourism Industry Expo 2026 Kicks Off on May 10	https://apicnrapp.cnr.cn/html/share.html?id=30713404&ui=8GUvzfcKVVPG0Acz/L2cSf7anqpoXB6/OQsXzMqh8ZcLSWxSUWB/dARWG7UghXEy&action=share&type=1
Guangming Daily	World Culture & Tourism Industry Expo: Build a Global Cultural Tourism Business Exchange Platform	https://app.gmdaily.cn/as/opened/n/8cd7f556b4914d76ae0812190fda509d
Chinanews	More Than 1,500 Enterprises Participate in the Amusement and Attractions Expo in Guangzhou	https://m.chinanews.com/wap/detail/chs/zw/433988.shtml
New Express	More Than 15,000 Exhibits, Asia Amusement & Attractions Expo Opens in Guangzhou	https://www.xkb.com.cn/articleDetail/492961
Yangcheng Evening News · Yangcheng Pai	Merchants from Many Countries Gather in Guangzhou, 2026 Asia Amusement & Attractions Expo Opens	https://ycpai.ycwb.com/content/ikimvkntjj/content_54112045.html?isShare=true
Southern Finance Report	An Amusement Park Opened in the Exhibition Hall? 2026 Asia Amusement & Attractions Expo Kicks Off in Guangzhou	https://jsv.sfccn.com/app/post/?k=6176fee8ad
Nanfang Plus	Cultural Tourism Feast is Coming, 2026 Grandeur Asia Amusement & Attractions Expo Kicks Off in Guangzhou	https://static.nfnews.com/content/202605/10/c12415067.html?colID=0&firstColID=11389&appversion=12900&from=weChatMessage&enterColumnId=
Guangzhou Daily · New Huacheng	Video Game Amusement, Water Park Equipment... This Exhibition in Guangzhou Brought an "Amusement Park"	https://huacheng.gz-cmc.com/pages/2026/05/10/d642fa5400934e25b2ebba720898da45.html?channel=weixin
Sohu Video	2026 Grandeur Asia Amusement & Attractions Expo Grandly Opens	https://wx.m.tv.sohu.com/sugs/sv715788658.shtml?e=PP%2BJCfeIFZbJOSK9tcHdfQ%3D%3D&mTrack=0&sf_atype=apps&sf_pro=1&resorce_click=&sf_cv=10.2.30&sf_mtype=6&channeled=1211110004
Sina Guangdong	2026 Grandeur Asia Amusement & Attractions Expo Opens	http://gd.sina.com.cn/finance/2026-05-12/cj-inhxqzkt0043156.shtml
China Daily Website	Merchants from Many Countries Gather in Guangzhou, 2026 Asia Amusement & Attractions Expo (AAA) Opens	https://gd.chinadaily.com.cn/a/202605/11/WS6a01a4bba310942cc49abb4c.html
Nandu N Video	This Expo Integrates Cultural Tourism Formats and Boosts the High-quality Development of Domestic Amusement and Cultural Tourism Industries	https://m.mp.oeeee.com/a/BAAFRD0000202605111588128.html?wxuid=ogVRcdBU_vRFbqCSHinuUo8opS3c&wxsalt=263528
Xinhua net	Technology Empowers Cultural Tourism, Guangzhou Links Global Opportunities	http://gd.news.cn/20260512/26e3176c8e1848ca89546b1503528178/c.html
Dayoo	2026 World Culture & Tourism Industry Expo and Global IP Industry Cooperation Fair Kicks Off in Guangzhou	https://news.dayoo.com/guangzhou/202605/10/139995_54957963.htm
Yue TV	Boost Industry Upgrading, 2026 Grandeur Asia Amusement & Attractions Expo Successfully Held	https://m.itouchtv.cn/video/e258ef4c97695bdffae5a1338f92bb44?shareId=-Jo0ZhsE
China Culture and Entertainment Industry Association	New Productivity Boosts Chinese Cultural Tourism Brands to Go Global, the 23rd Grandeur World Culture & Tourism Industry Expo Held in Guangzhou	https://mp.weixin.qq.com/s/AMsSIwdVP6gvQ4Fwsz4Dzw
China Tourism Attractions Association	Global Resources Empower Scenic Spot Quality Improvement — 2026 World Culture & Tourism Industry Expo Successfully Concluded in Guangzhou	https://mp.weixin.qq.com/s/tR5LeLdi7XUFP37FYb_n7A
Canton Fair Complex	【Exhibition Site】The 23rd Grandeur World Culture & Tourism Industry Expo 2026 Kicks Off in Guangzhou, Leading a New Future of Industrial Integration	https://mp.weixin.qq.com/s/o-4sHBvZJwDyZ-N4EEGwUg?scene=1&click_id=34
Guangdong Tourism Attractions Association	Association News | Revitalize Small-yet-Exquisite Sites, Boost Pet-friendly Cultural Tourism — The 9th Council Meeting of the 3rd Term of Guangdong Provincial Scenic Area Industry Association & the Exchange and Resource Matching Event themed on the Renewal of Small-yet-Exquisite Scenic Spots and Development of Pet-friendly Cultural Tourism Concludes with Great Success	https://mp.weixin.qq.com/s/NVG6Y1Uz2rsDk6VaLVkcZA
Shenzhou Amusement	2026 Asia Amusement & Attractions Expo (AAA) Grandly Opens	https://mp.weixin.qq.com/s/heaiXpU825VozTDzp9VU5g?scene=1&click_id=31
Game Style	Global Cultural Tourism Feast Kicks Off in Guangzhou	https://mp.weixin.qq.com/s/m-liIDPxMnp3xsBLXB_fyw?scene=1&click_id=33
Amusement Industry	2026 Asia Amusement & Attractions Expo Successfully Concluded in Guangzhou	https://mp.weixin.qq.com/s/IjqvLx00ox6EbU0zKZSXSA?scene=1&click_id=35
Frontier Tourism	Activate Large Scenarios with "Small Beauty", Cultivate New Tracks with "Pet-Friendly" — The Development Conference was Grandly Held, Frontier Think Tank Co-organized with Dedication	https://mp.weixin.qq.com/s/06SRmiqHLSqdYaZPaF9VdQ
Nanping Amusement Industry Association	Grand Debut | Nanping Amusement Association at World Cultural & Tourism Expo 2026 & Yanping On-site Investment Promotion	https://mp.weixin.qq.com/s/dpCWtV23eqB4m37jMJuoBw?scene=1&click_id=36
Shaanxi Passenger Ropeway Amusement Facilities Association	Grand Showcase | Nanping Amusement Association @ World Cultural & Tourism Expo 2026 & Yanping On-site Investment Promotion	https://mp.weixin.qq.com/s/xgPdFXA3dccxLPSN0tNk0A?scene=1&click_id=41
Zhongshan Game and Amusement Industry Association	【Exhibition News】Zhongshan Intelligent Manufacturing Appears at Grandeur Cultural Tourism Expo, Game and Amusement Legion Plays a Strong Voice for Industrial Development	https://mp.weixin.qq.com/s/yxcsXa_um5pYE72bs5PZoQ
Jilin Tourism Attractions Association	Global Resources Empower Scenic Spot Quality Improvement — 2026 World Culture & Tourism Industry Expo Successfully Concluded in Guangzhou	https://mp.weixin.qq.com/s/WCZU4ZijHTAnV69hN8Ssew
Guangdong Homestay Industry Association	Event News | 2026 Asia Homestay & Camping Supply Chain Conference + 1st Guangdong Homestay Steward Skills Awards Held in Guangzhou	https://mp.weixin.qq.com/s/vb7BpJ6ffbV-BRLRUc-P8w
Zhejiang Leisure Sports Vehicle Exhibition	Media Focus! 2026 Guangzhou Leisure Vehicle Exhibition is Hot Before Launch, Multiple Perspectives Decode Industrial Value	https://mp.weixin.qq.com/s/Nn4hmagqIizDT_czpn76tw
Guangdong Hunan Qiyang Chamber of Commerce	Qi Merchants Spotlight | Hongwei’s Mega Show Wraps Up, Three New Fairs Launch May 15	https://mp.weixin.qq.com/s/-O4EwuWd-PWSRy_WcjdAqA?scene=1&click_id=3

 
 
Overall, the publicity and promotion of this expo successfully realized the transformation from "wide advertising" to "precise reach and in-depth interaction". Through data-driven online delivery, in-depth scenario offline coverage and humanized direct communication, it not only ensured the continuous growth of the exhibition scale and popularity, but also significantly improved the quality and satisfaction of participating customers, providing strong support for the brand value and industry influence of the expo.

5. Conclusion

After 23 years of deep brand cultivation, Grandeur World Culture & Tourism Industry Expo has accumulated profound industry heritage, served more than 20,000 enterprises cumulatively, received more than 1.9 million visitors, and the total exhibition area has exceeded 1.8 million square meters, firmly ranking among the top professional exhibitions in the global leisure entertainment and cultural tourism industry.

The 2026 exhibition, relying on a mature exhibition system, has customer sources covering all provinces and cities in China and five continents around the world; the exhibition efficiently integrates the entire industrial chain resources, accurately connects manufacturers, service providers and purchasers, and opens up two-way internal and external trade channels. With standardized on-site management and high-quality supporting services, this exhibition has been highly recognized by participating enterprises, and its industry credibility and brand influence continue to rise; it has given full play to the empowering role of the industrial hub, highlighting its business value and industry value.

Looking forward to the future, the organizing committee will continue to optimize the buyer structure and investment promotion layout, consolidate the advantages of South China and East China industrial belts, increase the invitation of cultural tourism engineering enterprises in Central China and Southwest China, expand high-quality overseas procurement resources in Southeast Asia, Hong Kong, Macao, Taiwan, Europe and America, make up for the shortcomings of northern amusement and outdoor cultural tourism industries, continuously upgrade the exhibition service quality, strengthen the professional, international and brand advantages, and continuously empower enterprises to develop domestic and foreign markets.
We look forward to meeting again at the 24th grand event in 2027, joining hands with industry colleagues to explore industrial innovation opportunities and promote the high-quality and sustainable prosperity of the global cultural tourism industry.
 
World Culture & Tourism Industry Expo / Asia Amusement & Attractions Expo Asia Tourist Attraction Equipment Expo / Guangzhou International Sport Activity Vehicle Exhibition Organizing Committee
 

        Guangdong Grandeur International Exhibition Group Co., Ltd.
        May 25, 2026