Inside LIONET: Carnival Games for a Changing Entertainment Market
04
11M
2026
Inside LIONET: Carnival Games for a Changing Entertainment Market
The Guangzhou manufacturer maintains traditional midway games while developing new formats for group entertainment.
More Than an Exhibition Stand
At the AAA Expo in Guangzhou this May, equipment manufacturers met the people who have to make entertainment work in the real world: operators, distributors, designers and project developers. A product may catch someone’s eye on the show floor, but the conversations quickly turn to space, staffing, maintenance and whether it fits a particular venue.
LIONET, a Guangzhou-based manufacturer of Carnival & Midway Games, was among the exhibitors. It represents two connected areas: the familiar carnival games that remain part of amusement parks and family entertainment centres, and newer multiplayer formats designed around shared competition.
A Business Built Around Carnival Games
LIONET designs and manufactures game equipment for amusement parks, family entertainment centres (FECs), resorts, shopping malls, festivals and other commercial entertainment settings. Its range includes outdoor midway booths, indoor carnival stations, attendant-free games and Social Competition Carnival Games.
That breadth does not mean the company is trying to cover every corner of the attractions industry. Its focus is narrower: games built around simple physical actions, such as throwing, aiming, rolling and shooting.
These mechanics have endured for a reason. Visitors generally understand the objective before they play, and spectators can often follow what is happening without explanation. For operators, however, an apparently simple game raises practical questions. How difficult should winning be? How often must equipment be reset? Where will spectators stand? Can the game run in a small indoor unit as well as an outdoor carnival setting?
Such details distinguish an attractive product from a workable installation.
What Manufacturing Has to Solve
Based in Guangzhou, LIONET handles game design, fabrication, assembly and testing, and offers customized configurations for different sites. The factory is one part of the story; the more interesting question is how design decisions translate into daily operation.
A booth needs to be recognizable from a distance but accessible at close range. Components must withstand repeated handling. The position of a counter, the space between games and access for staff can all influence how comfortably a venue operates.
Operators buying midway equipment are rarely buying hardware in isolation. They are also making decisions about visitor flow, available labour and the mix of experiences in their venue. LIONET’s project work extends to equipment selection and layout planning, although the right configuration still depends on the operator’s audience, budget and operating model.
Adding a Social Dimension
One of LIONET’s newer areas of development is Social Competition Carnival Games. The idea is not to replace the traditional midway game, but to adapt familiar challenges for groups who want to compete together.
Some formats allow several players to take part at once, with automatic scoring, live rankings and light or sound cues marking the result. LIONET has also developed a shared ranking system that can connect scores across different games.
The technology is useful because it makes the competition legible. Someone watching a basketball challenge, for example, can follow who is ahead without waiting for the players to explain the score. When the game ends, a result becomes something the whole group can react to.
The approach connects with competitive socialising, but technology alone does not make a successful venue. Game balance, session length, throughput and staffing still matter. The test for manufacturers is whether digital features make the physical game easier to operate and more enjoyable to share, rather than simply adding another screen.
A Venue, Not Just a Row of Games
LIONET also works on complete carnival areas. The company reports supplying 50 game units for a 3,500-square-metre outdoor entertainment area at MGM Haixinsha in Guangzhou.
The example makes a useful point about venue design. A collection of individually appealing games does not automatically create a coherent attraction. Operators must consider the balance between quick-play challenges and games that hold a crowd, alongside access, sightlines and movement between stations.
For buyers considering a new carnival area, those questions deserve as much attention as the equipment catalogue.
MGM Haixinsha INNO Carnival Project
The Value of Industry Connections
AAA Expo brings together companies serving different parts of the attractions business. For a manufacturer such as LIONET, that offers more than exposure: it creates opportunities to hear how requirements differ between an outdoor park, an indoor FEC and a social entertainment venue.
LIONET’s direction remains grounded in Carnival & Midway Games. Its traditional products address established formats, while its newer competitive systems explore how those games can work when play becomes more social. The two lines are complementary, not competing identities.
For operators, that distinction is worth understanding. The future of a carnival game may involve a leaderboard, or it may be a well-designed ring toss. In either case, the basic job remains the same: give people a clear reason to step up and play.
About LIONET
Guangzhou Lionet Amusement Equipment Co., Ltd. designs and manufactures Carnival & Midway Games, including indoor, outdoor, attendant-free and multiplayer social competition formats. Based in Guangzhou, China, the company supplies equipment and project-focused solutions for commercial entertainment venues worldwide.
Website: https://www.lionetgame.com
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